Top 7 lead generation softwares and tools
Updated: May 10
Well, we live in the era of competition and as per studies only 17% of marketers are satisfied with leads they have generated. If you are the one who is not satisfied with your B2B leads in terms of quantity or quality or both, worry not! I am here to provide you with the top 8 tried tools to assist you in finding the perfect set of B2B prospects.
When you want to shop something on e-commerce sites such as Amazon, you must be using the filters feature, right? Obviously yes! That is the perfect way of getting your best suited product as per your aspirations in less time, but how does filtration help? By filtrating the products in terms of various dimensions such as brands, colours, price range, material and ratings it will help you in narrowing down the number of products as per your aspirations.
Similarly, you can use the filter feature in a B2B list building tool for finding the right prospect for your product. Filter in terms of dimensions such as location, size of the team, the role you are looking for such as sales, marketing or hr, the positions you are aiming for, and the industry. That’s it, Bingo! Go through the list and get the data and start the cold approaching.
7 lead generation softwares and tools to assist you find the perfect B2B prospect for your product or service
Without any further ado, let's start our list of top lead generator tools as per my experience with their UI, trustable database and AI features such as workflow automation and AI generated content for approaching prospects. Let's dive in!
Couldn’t find a better platform than Saleasy to start my list with. They don’t limit themselves to building lists but they also assist in approaching your prospects with the help of AI. Their AI assists you by generating hyper personalised mails for your prospects in seconds. Not to forget their database of more than 100 million probable prospects for you or you can upload your own dataset to their platform.
Connect you calendly for a hassle free experience of slot reservation for demo, connect your outlook or gmail email from the account you want to send outbound emails, and preview each generated mail before sending. That’s not it, there AI also assists you in recommending pitch as per your prospects so you could sell your product or services from day one of your B2B sales career.
What impresses me is the easy to use UI design and smooth onboarding of a sales representative. You just have to login with your company’s domain mail, rest leave it to their tech to take care of. Saleasy makes the outbound b2b multichannel reachout smooth for you.
Key features of Saleasy.io
🤖 Want to approach prospects on LinkedIn? No worries, as Saleasy’s LinkedIn extension has taken care of it. Generate personalised messages or notes to send with connection requests with ease to increase your conversion rate.
🤖 Partner Saleasy’s LinkedIn extension with Sales navigator to boost your conversions rate, by getting assistance in approaching linkedin prospects.
🤖 Apply multi dimensional filters to data such as location, company size,department, and position to get your desired prospects with ease.
🤖 Get a 360° profile view of the prospects to get a better clarity on who they are before adding them to your prospect list and start your outbound sales process.
🤖Generate hyper personalised content in english, germany, and spanish for a better approach without worrying about communication issue.
Pricing of Saleasy.io
💸 Contact them to get a customised plan as per your need.
HubSpot Sales
If you are looking for an intelligence assistant for capturing leads via cold mails, HubSpot sales is your go to place. It helps you by providing the rate of opening an mail, which mail you should follow up on, and get to know what type of mail are having higher open rates and which are lagging behind.
Key features of HubSpot Sales
🤖 If you want to have a all rounder software for inbound sales, HubSpot is your go to platform. It provides a database to store Prospects for managing leads with ease.
🤖 Use their mail templates to frame a personalised mail and use it with their sales automation feature to be on top of your prospect’s mind.
🤖HubSpot’s Sales software enables you to collaborate with your team and have a track record of of the documents shared by them. Analyse the documents closing more deals and the ones with less conversions.
🤖 Eliminate the hassle of managing the payments and sending quotes. It gives you a single interface to manage all of them.
Pricing of HubSpot Sales
💸Their packages starts with USD 20 per month per user and their professional pack will cost you USD 100 per month per user.
ZoomInfo
Want some B2B data for prospecting? Try ZoomInfo, they will provide you with a trustworthy dataset so that you can easily find your right prospect. Along with that get a personalised chatbot for your website and track the intent of each visitor on your site.
Key features of ZoomInfo
🤖 Get a personalised chatbot for your website to reduce the conversion period and level up your company’s sales approach.
🤖 Use their intent data to track the your website visitors and analyse their intent of the visit. Such as differentiate between competitors and prospects with intent data features.
🤖 As a SDR or BDR you might have heard the phase in a cold call “ I am not with the company anymore.” Well no more, ZoomInfo would update you about recent company changes of your prospects.
Pricing of ZoomInfo
💸 Get a customised plan as per your need of features and data, by getting in touch with their sales team.
LinkedIn Sales Navigator
We all as SDRs have used LinkedIn for outbound B2B sales operations very often, but the sales navigator of LinkedIn is the go to tool for finding the right prospects for your business. Find the right prospects with filtration features, stay updated with your prospects' linkedin activities and engage with them with ease.
Key features of LinkedIn Sales Navigator
🤖Sales Navigator provides you an interface like advance search to filter out the prospects and find right leads for your company with ease.
🤖They make sure you are up to date with your prospects activities on LinkedIn for better personalisation approach by knowing them better.
🤖 Approach to your prospects has never been easier, Sales Navigator enables you to send messages directly to your prospects for easier engagement. No worries, you can send messages to accounts not in your connection list.
Pricing of LinkedIn Sales Navigator
💸 Their core package pricing starts with USD 59.97.
If you are looking for a sales intelligence platform who will provide you with the most trusted database with the highest percentage of verified details of prospects. Get access to buyers data, ability to automate sales workflow and view response analytics.
Key features of Apollo.io
🤖Get response analytics to analyse techniques of approach to prospects so that you can improve with time by avoiding non responsive techniques.
🤖Provides project management tool for a better team collaboration experience in managing sales operations.
🤖Automate multi channel approach to your prospects so that manual tasks ends with finding prospects from a database of 265+ million probable buyers.
Pricing of Apollo.io
💸Their basic plan starts with USD59 giving you access to 1000 credits per month
Kaspr
Kaspr is a lead generation software that can be used to find prospects on LinkedIn. It is a chrome extension that allows you to discover contact data such as contact number and email address which can be really helpful for list building. It also allows you to integrate with customer relationship management software the database you have built.
Key features of Kaspr
🤖 Will assist you in building lists of prospects by finding them on LinkedIn and get access to their contact details with their LinkedIn extension.
🤖 Use its workflow feature to automate your outbound sales process by sequencing the approach to your prospects with ease.
🤖 Integrate data with customer relationship management tools to manage your leads with ease.
Pricing of Kaspr
💸Their pricing plan starts with USD 65 giving you access to 122 phone credits per month
UpLead
UpLead gives you the access to more than 155 million probable buyers with trusted details expanding to more than 200+ countries. It also helps in verification of email addresses by its real time email verifier.
Key features of UpLead
🤖 Integrate with your sales tool to convert your prospects into leads with ease by providing your verified and best suited prospect lists for you.
🤖 Filter your prospects multi dimensionally such as job title, company size, company location, and technology used. So that you would get the best suited B2B lead generation.
🤖 It enables you to integrate with major CRMs so that the engagement with your leads is convenient for you.
Pricing of UpLead
💸Their pricing plan starts with USD 99 per month giving you access to 170 credits
It’s time to boost your B2B outbound sales by getting the perfect prospect for you
We went through the top 8 lead generation software above, each of them had their super powers such as Apollo.io has a strong database to provide you with, Kaspr provides you with chrome extension to build lists from LinkedIn, and HubSpot sales helps you by integration of HubSport CRM which makes engagement with prospects and leads much more convenient.
But on the top most chart we have Saleasy, this is a single integrated platform that can help you with list building, automate workflow, get access to a trusted database of more than 100 million customers and the most super cool feature of it is the AI assistance. Their AI tech helps you in approaching your prospects with hyper personalised emails and their LinkedIn extension assists you in approaching prospects on LinkedIn by generating hyper personalised messages and connection request notes.
Happy B2B Selling !!😀
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