What is email marketing? Various types of it

Well, relationships last on staying in touch with one another. That being said, it's the scenario in both lives - corporate as well as personal life. You can’t expect a friend to show up for you in time of your need if you appear out of nowhere after 6 years.

The same goes for your customers and clients too. If you stop reminding them about your presence they might find another product for themself and you might lose one of your customers. Email marketing plays a major role here, by acting as a strategy for staying in touch with your customers, clients, and prospects.

Efficient communication with prospects and clients might lead to better conversions and repeat rates of your business. Humans are quite interesting and one thing that can have our attention is getting attention from others. Everyone wants to feel like they are wanted, cared for, and doing great with their progress. Till the time you have humans as your buyer personas remembering these psychological things might help you a lot.

Let's dive in further, and learn more about email marketing and various types of it so that you can be in touch with your customers and deliver efficient communication regarding your business to them.

What is email marketing?

Email marketing is one of the techniques of digital marketing that aims to promote a business product or service in the mail to the target audience. Remember the days of getting SMS from certain businesses about their sales going live or product launches? That was the era of SMS marketing and we are now living in the era of email marketing.

As per studies, a person checks his//her email 36 times an hour. But which one should you consider for your marketing campaigns, SMS campaigns or email campaigns?

Types of Email Marketing

Email campaigns should be treated as invitation cards for an event. They should be personalised as well as best suited as per the theme of the event. For example, you cannot send an invitation for a marriage anniversary ceremony in a template of a birthday party invitation card. 

Sending generic mail won't work anymore and sending generic emails would lead to getting into spam boxes and that would hamper your domain reputation. Then how do people perform b2b cold mailing, by using the power of AI? Try Saleasy.io which would help you in a cold mailing by generating hyper-personalised mail content for you so you don’t get into the spam boxes of your prospects and also not hampering your domain reputation.

Let’s get into types of email marketing!

Welcome note

As the name suggests, this type is for the new ones interacting with your business. They can interact through our website or by signing up on your platform.

Promotion messages for offers or product launch

Launching a new product or service? Offering a cut on prices for a certain number of months? Make sure your customers or clients get the news so they don’t feel left out. Through this strategy, you can make sure that your customers are getting to know about your new offerings and that would increase the repeat rate of your product.

Lead nurturing 

You might have noticed that certain e-commerce websites send you notifications regarding a product you searched for on the platform or added to their cart but didn’t check out. Well, this can be termed lead nurturing, it is personalising the marketing content and approaching people who are interested in particular products or services from your side.

For example, if I can track certain data points that you are interested in buying apples then I would involve you in a campaign on apples, not oranges.

Newsletter

Newsletter campaigns are one of the best ways to be in constant touch with your customers. Send news regarding your company, a useful blog from your site, or any updates regarding a certain product. This will help your customers to be up to date with your business progress and will be in constant touch with your services or products.

Survey Emails

Surveys are one of the best ways to gather information on how your customers feel about your product or service. In short, getting feedback, but that doesn’t end there. Let's say you have a SaaS business and you are thinking about launching a new product focusing on a certain industry and meanwhile you have a good number of newsletter subscribers. 

You can use these subscribers to survey how people face difficulties in executing operations in a certain industry.

Choose the right template for your campaign and boost your conversions with email marketing

If you think using gen AI you can easily draft emails to send in, then better to stop this approach. As long as you don’t personalise the generated content, your mail will be lying in spam boxes of the receiver. So if you are a person who performs outbound sales very often and want assistance in generating hyper personalised mail content then you should go for Saleasy.io.